Jugaad It!

We launched Jugaad It for home cooks. Then the requests started coming in from chefs who wanted it by the quart for their kitchens. Enough of you asked, so here it is.

Jugaad (joo-GAAD) is the Indian idea of making something work beautifully with exactly what you have. Meherwan grew up with it, and it runs through everything he's built. The blend has three ingredients: kosher salt, granulated sugar, and MSG. Salt pulls out what's already in the food. Sugar softens anything sharp or flat. MSG adds the savory depth that makes a dish taste finished, not only seasoned.

Why not keep three separate bins? You can, and our straight MSG is on the shelf if you want to set your own ratio. The value of Jugaad It is that it comes pre-balanced.

A finishing pinch tastes the same whether your sous chef adds it or the new hire on their second shift does. Hit fries and chips straight out of the fryer. Season family meals, noodle bowls, sliced tomatoes, and cucumber salads. Whisk it into dressings, round out a sauce that's almost there, or rim a glass for a savory cocktail.